5 All-Around SEO Tools for Ecommerce Websites

seo process graphic

Ranking as close as possible to the top of the search engine results pages (SERP) is every e-commerce website’s goal.

Ranking high can help you grow your business by driving more traffic to your site and ultimately increasing your sales.

In order to improve your rankings, you need to optimize your site for search engines.

All the steps you take towards optimizing your site will influence its speed, usability, and ease of navigation.

As a result, your website won’t only rank better but it will also offer your customers better user experience.

Most importantly, by appearing in the top five results, your website will have more chances of being visited by potential customers.

Since the majority of search engine users choose one of the top five results on the SERP, ranking high will give you a significant advantage over your competitors.

However, SEO is constantly changing and staying on top of the latest trends might be difficult. This is especially true if you are just getting started with your website and don’t know all the tricks.

This is where SEO tools come into play.

These tools can help you step up your game even if you are an inexperienced marketer or a fresh business owner.

Using SEO Tools

There is no SEO tool that can work as a magic wand and skyrocket your website to the top of the SERP overnight. They can, however, speed up the process thus saving you time and allowing you to focus on other marketing efforts.

SEO tools are an important part of any SEO specialist’s arsenal but can also be used by managers, bloggers, digital marketers and business owners.

Choosing the right tools and utilizing them the right way can help you increase the value of your site and avoid Google penalties.

There are many different tools that can help you with SEO and choosing the right ones might be a difficult task. To cover all your needs, you will most likely need to settle for a couple of these tools.

The SEO tools that we are going to mention can help you with keywords analysis, content creation, link building, on-site and off-site optimization, and analytics.

Read on to find out about the characteristics of 5 of the most popular all-around SEO tools on the market.


MozPro is one of the most popular tools used to manage SEO campaigns. It has a wide variety of tools that can help you improve your site’s rankings and displays all the data in a clear and simple way.

Moz pro homepage

It gives you instant insight into your website’s metrics and allows you to see where you can make improvements.

The SEO tools included in MozPro allow you to analyze a lot of different metrics. With these tools, you can track your site’s rankings, analyze keywords, research backlinks and much more.

MozPro includes the following tools:

    • Link Explorer: One of the newest tools in MozPro allows you to research your own as well as your competitors’ backlinks and find link building opportunities. You can also view compare link profiles, analyze anchor text and your spam score, and identify your top linked pages.
      moz Pro link explorer
    • Keyword Difficulty: This tool allows you to see the ranking difficulty for a specific keyword. The tool can also show you how your competitors rank for the chosen keyword.
    • Fresh Web Explorer: With this tool, you can analyze brand or keyword mentions.
    • Rank Tracker: Shows you where you or your competitors rank for a specific keyword.
    • On-Page Grader: Lets you enter a desired URL and keyword to generate a report which shows you the pages that need to be improved. It also gives you recommendations that can help you rank better.
      Moz on page grader
  • Crawl Test: The tool uses Moz’s very own crawler bot to crawl the links on a certain URL. Once it finishes crawling up to 3000 pages, you receive an email with a report that can help you identify duplicate content, bad links, and over 20 other factors.


Majestic is a great tool you can use for link analysis and comes very useful for link building campaigns. Its easy-to-use interface allows you to simply enter a URL and then it displays the relevant information.

Majestic Tool homepage

It produces a great amount of data which is easy to interpret and can help you find websites that link to your competitors.

You can use it to see a website’s new and lost links, anchor text, referring domains and backlinks.

If you want to outrank your competitors, you can analyze their backlinks with Majestic and find potential link sources for your own campaign.

A very useful metric that Majestic can show you is a website’s citation flow and trust flow.

These metrics are very useful when you want to know how authoritative a website you are trying to get a link from is.

Similar to MozPro, Majestic also has a bundle of tools that can help you gather data about your or your competitors’ site.

majestic site explorer

Here are some of the notable ones:

    • Site Explorer: The tool, pictured above,  allows you to enter a URL and see a site’s backlinks, referring domains, top pages and more.
    • Bulk Backlink Checker: With this tool, you can enter a few URLs and you will easily see all their backlinks.
    • Compare Tool: Allows you to compare headline stats for up to 5 different domains.
  • Search Explorer: Displays the page title and URL of the page where a keyword you are searching for appears.
    Majestic Search Explorer Screenshot
    • Clique Hunter: Finds all of the cliques linking to a list of domains.
    • Keyword Checker: Shows how many times a keyword appears.
    • Backlink History: Determines the number of backlinks for a URL.
  • Link Profile Fight: Allows you to compare the backlink profiles of two sites graphically.


SEMrush is another very useful tool for keyword research but offers SEO tools for backlink analysis, website traffic checks and even advice for fixing website issues.

You can use this tool to see all the keywords your competitors rank for. You can do that by simply entering the desired URL and you will get a list of results.

SEMrush can track all of your keywords and show you how they rank on a daily basis.

SEMrush actually offers a better and easier way of finding keywords than when using Google Keywords Planner.

When you enter the desired keyword, you will receive a list of phrase match keywords, related keywords, and volume. You can also view a detailed report which will provide you with a lot of keyword ideas.

With the help of SEMrush, you can easily create your link building strategy.

You can analyze the quality of your competitors’ backlinks and see where they are coming from.

This way you can target the sites that link to your competitors and reach out to them to build links to your own site.

You can also use SEMrush to see your competitors’ top pages that receive the highest amount of organic search engine traffic.

See how much traffic your competitors’ websites are getting and even compare them with your own site.

SEMrush’s Site Audit feature can show you any SEO related issues you might be having on your site. You can quickly find any broken links, duplicate content, title tags that are too long, etc.

Once you know what needs to be fixed, you can implement the necessary changes to improve your rankings.


Ahrefs features a comprehensive set of tools that can track your rankings, give you fresh content ideas and analyze backlinks.

Ahrefs Homepage Screenshot

It consists of six tools that come extremely useful in link building.

Ahrefs has its own bot that crawls the web and uses its own index. It has one of the biggest databases of backlinks which is updated every 30 minutes.

Similarly to Moz and Majestic, Ahrefs has its own Site Explorer which can analyze backlinks of any URL you enter.

Their Site Explorer gives you a wide variety of data that comes useful for competitive research. You can research your competitors’ backlink profiles as well as their paid and organic traffic.

Ahrefs Site Explorer Screenshot

It can show you all of your competitors’ referring domains, the anchor text used, and the strength of their backlinks.

You can use Ahrefs to evaluate your own link building campaigns as well. It comes very usefully for seeing new and lost links

Once you know who linked to you, you can contact them again to build new links in the future. Knowing when you lose a link allows you to notify the website to get the link fixed or find out why it was removed.

But Ahrefs is much more than just a link analysis tool.

Ahrefs’ Site Issues tool allows you to perform a website audit and resolve any issues your website might be having such as broken links, missing or too long title tags and meta descriptions, etc.

The Content Explorer tool can show you content that gets shared the most. This can help you generate new ideas for your content marketing.

Majestic Content Explorer Screenshot

And finally, you can use the Keyword Explorer tool to find a list of long-tail keyword suggestions, keep track of your keywords’ rankings and see how they progress over time.


SpyFu features a great collection of tools for SEO, PPC and keyword research. With the interface redesign in 2016, it has become a very competitive SEO tool.

SpyFu Homepage

Entering a URL in the main dashboard will show you a domain overview with some general information about the site. All the data is presented in a clear way and the data-driven reports are easy to understand.

Spyfu tool overview

Apart from the main overview, you can use six other tools that help you gather data on your competitors.

The SEO Research tool allows you to see detailed info about a site’s organic keywords, their top competitors and the keywords they share with them.

With the PPC Research tool, you can see a site’s advertising history if they are running an AdWords campaign.

Within PPC Research, there is Kombat – a great tool for researching your competitors’ advertising campaigns.

Entering URLs of your competitors in Kombat will show you the keywords they are bidding on and their budget for their PPC campaign.

Using this tool is a great way to start PPC campaign as it gives you suggestions on the best keywords to use. When you know the keywords your competitors are bidding on, you’ll know you can use them yourself.

For researching keywords, you can use the Keyword Research tool which can help you build your own SEO strategy by giving you advanced insight into various keyword stats.

spyfu keyword research tool

Entering the desired keyword will pull up detailed stats such as monthly searches, CTR, ranking difficulty, CPC, etc.

The SpyFu Keyword Research tool will also offer you profitable related keywords and show you the most successful advertisers and their best ads.

As in all other SEO tools mentioned, you can use SpyFu for researching your competitors’ backlinks, but what comes extremely useful is the backlinks outreach option.

It shows you the contact information of influencers behind those backlinks and helps you connect with them so you can build links back to your site.

Final Thoughts

SEO tools can be a great investment. However, you should be careful before deciding to purchase any of these tools.

You need to keep in mind that these tools won’t do all the work for you and launch you to the top of the SERPs overnight.

What they will do is give you valuable information on your own and your competitors’ websites. But in order to benefit from using SEO tools, you need to actually take action on the data you gather.

You can use this data to improve your on-site and off-site SEO and eventually rank better in SERPs.

As you improve your SEO, you can use these tools to maintain your rankings. Making sure you stay on top of the SERPs will ensure your customers can easily find your website.

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