We encourage business professionals and marketing experts willing to contribute to our blog to share their ideas, lessons learned and best practices with the rest of the world.
If you are interested in guest posting, read on…
Why We Love Guest Posting?
Guest posting is an awesome concept! Is what we do for our clients, for ourselves, and for the sake of venting out. It enriches the blog, offers different perspective and connects people from around the world.
What Type Of Content Are We Looking For?
We love long (1000+ words) articles that go in-depth, analyze the situation, provoke the thought, make the reader stick till the end and think about what it has been written.
There are a few types of articles that we will accept:
- How-To Posts (For example, “How To Send 100 Emails Per Day Without Breaking a Sweat” would be a nice read, though we shy from fiction)
- Listicles (“12 Guest Post Pitches That Will Get You That Link” – we dare you on that one 😉)
- Case Studies (case studies can be a part of any post type, we encourage writers to use real-life examples so readers can relate to the story)
- Personal Stories (business-wise stories, please, Pinpuff is not the best place to pitch “How I Trained My Dragon” article). Even if you decide to write a List post, personal experience and examples are welcome.
What Topics Should You Write About?
Well, Pinpuff is a marketing blog, having a marketing agency means running a business, so any BIZ / MARKETING topics are suitable.
Still not sure? Here are some keywords that might give you a sense of direction…
- Remote teams
- Digital agency life
- Onsite content strategies
- Social Media
- Business-owning perks and pitfalls
What Makes a REALLY Good Blog Post?
You might be a subject matter expert, but crafting an awesome blog post requires more skill than that. Knowing what are you talking about is mandatory, as well as conducting enough research to cover the topic properly.
Besides that, there are additional details to consider that will help YOU get published, and help US spend less time
First, get acquainted with what does Web Content looks like. Go through our articles, or check out Backlinko and Neil Patel articles – we love their writing style!
- The title should attract the reader’s attention. The daily buzz you read should serve as a great example. Additionally, use title generators to help you out.
- The body needs to be 100% unique (we all know how to check for plagiarism), and grammatically correct (Use Grammarly or ProWritingAid for that. We have an utmost respect for copyright.
- The sentences should be active (instead of saying “Pie can be sliced in 8 pieces“, say “You can slice the pie in 8 pieces“)
- The tone – positive, conversational and casual, moderate humor is also fine.
- The information should be correct and you should back up your statements by linking to credible sources. Also, link our other blog posts when possible.
- The text should be broken down into smaller paragraphs. Aim at 5 sentences per one paragraph. That should make a nice chunk of text that it’s short enough to skim and meaty enough to share sufficient information. And mix the sentence length. Like I just did.
Some sentences should standalone – this is how writing for web works.
- The article should be divided by catchy subheadings that make the reader move on to the next part. Use H2 and H3 tags for that.
- Using bold and italic text to highlight important words is encouraged.
Readability is critical for web content – and all these tips improve that. Likewise, use simple words rather than jargon.
Now that we’ve covered formatting, let’s move to article enrichment.
When fine-tuning your article, we encourage you to:
- Pick a header image or create a graphic to accompany the article. You can use Canva or Snappa and spark your creativity.
- Embed relevant visuals to the blog post, screenshots, videos, or GIFs
The Fine Print
We reserve the right to reject drafts and edit articles as we see fit. Especially if the article is not unique, relevant to our niche, promotional, etc.
You cannot republish the post again elsewhere.
The Next Steps
If you have made it this far, congratulations! Now it’s time to get the ball rolling.
- Pitch us your idea via email – pinpuffteam [@] gmail [dot] com. Use the following subject line: GUEST POST: your topic
- If approved, start writing! (1000 words minimum, please – read the guidelines again)
- Send us your finished article as a Word Doc or share a Google Doc link with us. Don’t forget to add your byline, and images for the blog.
- Wait for us to get back to you!
Have fun and good luck! We are looking forward to receiving your blog posts!